Conditioning The Landscape

Xenophon has a proven track record of using strategic communications to drive and influence the regulatory and legislative process. We condition the landscape to create a supportive environment for our client’s policy issues. Many of our staff are veterans of influential advocacy organizations and Capitol Hill.

Our public affairs campaigns use earned media, social and targeted advertising to both introduce and shape issues before Congress or the Administration. We’ve helped clients navigate hostile regulatory mazes, shaped Congressional opinions about dozens of issues and carefully targeted staff and members on specific committees. Lobbyists love us because we get results.

Tactics

Advertising
We frequently surgically target advertising at key audiences. For example, through Xenophon’s Audience Directed Advertising™, we can target message to only the users on Capitol Hill, or even to the office building of a key committee.
Coalitions
Influencing regulators can mean flooding an NPRM with comments, providing expert testimony or generating earned media that the agency can’t ignore. Xenophon’s track record of impacting regulators is solid.
Congress
There are 435 members of the House and 100 members of the Senate; influencing them means targeting the politicians who will actually shape legislation. We do this surgically and with great impact.
Integrated Campaigns
True public affairs influence comes from surrounding key audiences with a narrative and key messages. We do this through a combination of earned media, social and highly targeted advertising.
Messaging & Strategy
At the core of every communications effort is messages and narrative: what is the story that we want to tell? How do we make it interesting? In today’s world, people are bombarded with so much information that their first instinct is to shut everything out, then choose what to consume. Xenophon excels at come up with a core narrative that shapes issues to be interesting, credible and compelling.
Regulators
Influencing regulators can mean flooding an NPRM with comments, providing expert testimony or generating earned media that the agency can’t ignore. Xenophon’s track record of impacting regulators is solid.
Third Party Advocacy
Providing sources to the media is equally as important as providing information and materials. We create networks of third-party advocates to push our client’s issues forward.